Helmsman Sale System

The Helmsman Selling System Auctions don’t have to be stressful environments. The Helmsman system combines the best features of an auction system and sale by private treaty. You have more time to consider lodging your bid. You can place genuine bids on any bull of your choice at any time during the sale period. You have the opportunity to reassess each lot during the sale period without any pressure to make an instant decision. You can take home the bulls you want, irrespective of the lot order. If you are considering buying a number of bulls you will have a better chance to average your purchase costs in order to meet your budget. People say that the “Helmsman” system is buyer friendly because it helps them get better value for money. The simultaneous auction method enables them to switch to the best valued animal at any time during the sale.


1.On arrival intending purchasers need to register at the bid table and receive a bidding number.

2.All animals are displayed for inspection prior to and during the sale.

3.When the sale commences all animals are on the market simultaneously. You may bid on any animal regardless of lot number, by filling in a bid card with your bid price and buyer number and hand to a “runner”. These bids will then be recorded at the table in the order they are received. Where bids of equal amounts on the same animal the first bid received will be the standing bid.

4.You may open bidding at the reserve price indicated for each animal in the catalogue and contest bids in multiples of no less than $500.00.

5.Bids are recorded, with the buyers number on a large board adjacent to the animals. You can bid on any number of animals at once and see at a glance whether your bid stands or has been over-bid.


7.The sale will remain open for 20 minutes initially. At the conclusion of 20 minutes a 2 minute bid clock will commence. A bid on any lot will restart the countdown clock. Any further bids on any lot will trigger the same process until a full 2 minute “no bid” period the sale will conclude on all lots.

8.All lots are open for sale for the full duration of the sale and all lots will conclude at the same time. 9.If your “first choice” animal goes beyond your limits you can still bid on any other animal in the sale.